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Consulting

What's Included

In our Advertising Plans

Our team provides expert insights, tailored strategies, and the knowledge to maximize your online advertising. We help businesses navigate complex advertising platforms, optimize their budget, and target the right audience, ensuring higher ROl and business growth. With our expertise, you can avoid common pitfalls, stay ahead of the competition.

We'll work with you to develop a digital advertising strategy tailored to your unique business and market, providing expert guidance and comprehensive assets that include...

Compaign Strategy

From selecting your campaign goals to your audience targeting and daily budget, we create a complete strategy for your business

Customer Personas

A critical asset for all businesses, your personas help direct your marketing and sales strategies. We’ll create customer personas based on your current and propestive audiences. The more you know about your customers, the better you’re able to reach and engage with them

Audience targeting

We clearly breakdown and lay out the specific settings, options and targeting details needed in your advertising campaigns to reach your personas and retarget your most valueable audiences.

AD DESIGN & COPY

Successful advertising campaigns include messaging, designs, and calls-to-action that earn attention and drive engagement. Our plans include ad designs and copy you can simply copy & paste into your campaigns to get them up and running as quickly as possible.

Coaching

Simply providing isn’t enough. We explain the stragegy behind each decision and recommendation so you learn and understand the various advertising tools and options to make informed decisions and take control of your campaigns.

A/B TESTING

Testing is a huge part of digital advertising. Our plans clearly breakdown what and how to test your ads to continually optimize your campaigns to improve engagement with your most valuable audiences.

Budget Breakdown

Our plans include detailed monthly and daily ad spend breakdowns based on your budget so you can rest easy knowing your campaign is optimized to earn maximum results while staying within your budget.

Metrics

You can’t improve what you don’t measure. We specify which metrics you should track throughout your campaign, what each metric means, and why you should be tracking them.

1:1 Campaign Setup

After we’ve reviewed your advertising plan together and you’re ready to set up your ad campaign, we'll schedule a 1hr session where we’ll help you set up your campaign and answer any questions you might have to ensure your campaign launches successfully and you're confident in your ability to manage it.

Campaign Management

Ad Campaigns Launched And managed

By Us For You

Ready to launch new advertising campaigns but don’t have the time or resources to manage them? We’ve got your covered.

With our Campaign Management service, you’ll receive a dedicated account owner and advertising expert focused on setting up, managing, and continually optimizing your campaigns.

Schedule A Free Strategy Session

To See If we’re a Good fit

Schedule

Campaign Management Services

Our Process For Our

Align On Goals

We’ll first set up a meeting to review your business goals and confirm that Wayfinder is a good fit. We’ll then review and discuss the best strategy and advertising channels for your goals.

Research

We review the unique aspects of your business, industry, location and environment. This includes reviewing any preexisting customer data, researching your target audience, and looking into what your industry and competition is doing.

Create Plan And Strategy

We then compile our findings to build and advertising strategy specifically for your business and it’s goals, focused on reaching your customers and maximizing engagement.

Launch Campaign

Once your strategy is reviewed and approved, we’ll design your ads, set up your campaign, and launch your campaign!

Measure & Report

We’ll continually monitor and optimize your campaign, including bi-weekly reviews and reporting so you’re always aware of your campaigns performance and next steps.

We’ve helped businesses of all shapes And Sizes

launch successful advertising campaigns.

Wayfinder's expertise helped us understand and define our target audience. They gave us a plan that transformed our social advertising campaigns which helped us find and engage with new customers like never before!

BRAD BAILEY

HAPPYTIME PRESS

I didn’t know where to start but Wayfinder’s plans taught us how to actually reach our customers and how to improve our Instagram ad campaigns. They now manage all of our advertising campaigns for us. I can’t recommend Wayfinder enough!

PATRICK SANDEFUR OWNER,

The Wheelhouse

Wayfinder's expertise in digital advertising is a game-changer. Their custom strategies and clear plans eliminated confusion, and we launched campaigns confidently, yielding outstanding results. They're the compass in the digital advertising maze!

CHRISTIAN RHOADES

COO, COLORCHROME

Want Help Launching

Your Google Advertisement Strategy?

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